Report 01
“I went from ideas to actual execution.”
I've been to a lot of workshops. They give you ideas. You go home. You're not sure which one matters first, and nothing changes.
Built To Run was different. I left knowing exactly what to focus on and how to build it. Scorecards showed me which clients were actually profitable. Org charts showed me what needed to change in my structure. Accountability structures gave me a way to actually execute instead of having everything depend on me.
Now I have a clear roadmap instead of floating between ideas. I know what to build first, second, third. I'm not guessing anymore. I'm running the business on a plan.
What would have taken me a year to figure out on my own came together in 2 days.
Anne-Marie Lerch
Founder · HI Tech Hui
Report 02
“We Had Most Of The Pieces. This Sharpened Everything.”
One thing that stood out was how many MSPs have been in business for decades knowing they needed this stuff, but they just never got it done.
We already had a lot of the right pieces in place, but the Masterclass sharpened it. It gave us structure, accountability, and systems we will actually scale with.
We built our business through consistency, accountability, and caring more than expected. Now we have systems that help us keep that culture and success intact as we grow and adopt new technologies like AI.
Alex Pirani
CEO · Consys Group Ltd
Report 03
“This would've been a 18 month project completed in hours.”
I can’t even put a value on it… but I’d say it was worth at least $50,000. Over the last several years we have grown, this is way over due to have a playbook on how to operate.
Dan Hernandez
CEO · PCS Technology
Report 04
“I was the system. That was the problem.”
I don't think our story is unusual. Twenty-five years, solid technical foundation, most of our growth from referrals. But there's a whole lot more to running a business than the technical stuff. It's the framework. And we didn't have one.
I haven't been on vacation in 10 years. I got pulled into things even during the Built To Run training. That's what not having a framework costs you.
I went from ideas to actual execution.
I held the first meeting with my guys yesterday. Spoke to them straight from what we built last week. Told them we were going to empower them to own their work. That Field Guide is going to be more than another document sitting on a shelf. It's going to be the operating system by which everything gets executed, documented, and measured.
James Harrell
Founder · NetSystems
Report 05
“My team finally understood my vision.”
I've been trying to explain my vision to my team in different ways. I keep throwing different tools and acronyms at them. EOS, Dan Martell, Scaling Up. The thing is, they're not my words. So my team reads someone else's framework and tries to fit where I'm going into it. It never sticks.
Then they read the Field Guide, and they were smiling.
Because it took all my ideas and put them into one message. My message. Not me conforming to someone else's model. Just my vision, clear, and they got it.
That's what made the difference. It was on message. It was mine. And now I have a team that understands my vision.
We're all motivated to build off this.
Marc Bartholomew
CEO · Integritechs
Report 06
“Four separate problems. One system. Actually works.”
We run with Traction and use Bloom Growth for our entire company. I know what a well-built system looks like. When I saw how the Field Guide automatically syncs across call flow, metrics, AI guardrails, and our dashboard, it solved four separate operational problems we were managing manually. Autopilot will allow us to scale our business with our team and give us back time to work on the business.
Wilhelm Rebmann
CTO · Altek Business Solutions
Report 07
“EOS wasn't the finish line. This one caught what you missed.”
We've been running EOS for a couple years, so I thought our core values and mission were locked in. I ran them through Bruce's system anyway, and realized they needed to change. That told me this wasn't theory. This was built by someone who'd actually done this multiple times at scale. Complete buy-in from day one. We're already implementing daily across the team.
Jeff Robinson
CEO · Tier 3 Technology Solutions
Report 08
“Building the system is easy. Getting your team excited about it? That's the real bottleneck.”
We rolled out mission and core values. The team's aware it's coming and they're receptive, but they don't have much information yet. No one likes change, especially when they're comfortable where they're at. That's the real bottleneck. Not building the system. Getting people excited about new systems. That's why I'm seriously considering expert help.
Report 09
“You don't need foundational help. You need acceleration.”
I'm already executing. I'm already moving. The question isn't whether systems work, I'm using them. The question is how to go from $1.9M to $10M faster." That's the sweet spot for expert implementation. Someone who's already in motion and needs acceleration, not foundational help.
Nick Jackson
CEO · Great Lakes Technology
Report 10
“Not generic. Not theory. Your actual operating system.”
We went through the Field Guide process and came out with our actual operating system. Not some generic framework. Our book. With our metrics, our processes, our business. We've run Traction, so I know what generic looks like. This is different. It's built for MSPs. It's specific to us. We have it ready to print. We can actually move because it's not generic.
Jeff Cameron
Owner · Consys Group Ltd
Report 11
“Aligned your whole team. Half the meetings. No rejection.”
It was refreshing to actually work on this stuff instead of talking about it. I built the field guide and started sharing with the team. Everybody got on board immediately. We tried EOS and it was overkill for six people. Too many meetings. The field guide process was different. Got us aligned without the overhead. That hasn't happened before.
Chris Burns
CEO · Techie Gurus
Report 12
“ It's your growth roadmap for years.”
I built the field guide as a blueprint. As I grow, I can go back to this and say, okay, here's what we need to have in place now. Here's who owns it. That clarity on what comes next and who's responsible for it. That's the value.
Matthew Dean
President · Dean Consulting LLC
Report 13
“It works!”
The classroom format was a huge part of why this worked for us. It forced us to focus on the task at hand, minimize distractions, and actually complete the work instead of letting it sit on a to-do list.
The masterclass gave us a solid foundation, but what really surprised me was how valuable the guide became afterward. As we revisited vendors and processes with a long-term mindset, we expanded the guide, closed gaps we already knew existed, and created something that completely transformed how we operate.
We even integrated the final guide into our AI tools and internal processes, allowing our team to align day-to-day decisions with our Field Guide. It has fundamentally changed our mindset and how we plan for the future.
I genuinely believe the masterclass was critical to achieving these results. This has been a business-changing process for us, and I've already recommended it to other MSP owners looking to take their businesses to the next level..
Conrad A. Forrest
President / CEO · MTS Consulting Group, Inc.
Report 14
“10 years of trying. 2 days of actual results.”
I spent 10 years with other consultants trying to get this done. Nothing ever stuck. I came to the masterclass with zero expectations it would be different. By end of day two, I had a finished field guide.
Steven Miller
CEO · Foothills NetCom Inc.
Report 15
“You give the straight talk. You force the execution to move.”
I built all 11 chapters. Most MSP owners never finish that. I already went back and re-edited chapters one through six. The editing is way easier now. I switched 'your clients' to 'our clients' because it needed to be our system, not just mine. You gave me such a great base. Now I want to make sure it's dialed in.
Report 16
“In just two intensive days, he helped me get all of the details out of my head and into a clear, practical Field Guide that the whole team can easily understand and actually use. ”
I’ve been running Expera IT for 30 years, starting in my basement as a one-man shop and building it into a national MSP across Canada with over $10M in revenue. As our organization grew, I was always heavily involved. Both on the technical side and on the culture of how we deliver exceptional experiences to our clients. At the different stages of our growth, I have tried to step back a number of times, but I always got pulled back in. Leaders changed, clarity faded, departments drifted out of alignment, or some groups progressed faster than others. The business still depended too much on me knowing what “great” looked like.
Bruce’s MSP Masterclass changed that. In just two intensive days, he helped me get all of the details out of my head and into a clear, practical Field Guide that the whole team can easily understand and actually use. This will be invaluable to us as team members change, as we continue to grow, and especially as we grow through acquisitions and bring entire organizations into our systems and culture.
For the first time in three decades, it finally feels like we have a real operating system that can scale without me being in the middle of every major decision.
Vince Fung
Founder and CEO · Expera Information Technology Inc.
